Home About Services Work Blog EMBiz - The New Age of Guerilla Marketing Baby's First Budget: How Start-ups Should Allocate Marketing Spend EMBiz: How to Make a Digital Press Kit EMBiz: 3 Top Instagram Engagement Tricks In The Press: "Marketing in Times of Uncertainty" on Unprepared EMBiz: Influencer Marketing in the Creator Economy EMBiz: What is a Brand Book? EMBiz: How to Pick an Influencer EMBiz: Marketing Your Business on TikTok EMB Hot Take: What We (Marketers) Owe Our Audiences Macro, Micro and Nano Influencers… Oh My! EMBiz: How to Stock Up on Content What is Chatbot Marketing and Is It Right for You? 10 Ways to Stay Relevant as a CPG Brand The Ultimate Guide to Paid TikTok Marketing EMBiz: 3 Tips for a More Productive Workspace WTF is Guerilla Marketing? EMBiz: 3 Tools for Geotargeting Your Marketing Campaigns EMBiz: 5 Tips for Making Your Own Graphics EMBiz: How to Rebrand Your Business In The Press: Elevate My Brand Named "Top Creative Agency" EMBiz: Influencer Marketing Costs in 2023 In The Press: Inside the Mind of an Inclusive Investor: Laurel Mintz of Fabric VC and Elevate My Brand In The Press: Elevate My Brand Named "Top Social Media Marketing Company" EMBiz: Adjusting Your Messaging for Mother’s Day EMBiz: Why Everyone Is Increasing Their Pricing In The Press: How Gamification Appears in Social Media Marketing EMBiz - How to Create an Irresistible Offer In The Press: Elevate My Brand Named "Top Event Marketing Company" Why Marketing Campaigns Are Important to Success The Ultimate Guide to Organic TikTok Marketing EMBiz: How to Find Your Target Audience In The Press: "How We Can Leverage The Power of Gratitude to Improve Our Overall Mental Wellness" EMBiz: Increase Your Click-Though Rate In The Press: Your Quick Guide to Digital Marketing and Venture Capital EMBiz: What to Expect from Your Marketing Agency In The Press: Elevate My Brand Named "Top Branding Agencies 2023" EMBiz: How to Hire a Marketing Agency In The Press: Laurel Mintz on Rebrand Podcast How Brands Use ChatGPT for Marketing EMBiz: How to Brand Your Brand EMBiz: 3 Tips to Elevate Your SEO Marketing In The Press: Retaining Your BFCM Shoppers EMBiz: What Is The Marketing Funnel? In The Press: 10 Social Media Trends for 2023 and How They Can Help You Step Up Your Advertising Game In The Press: Top 10 Reasons Why You Need Market Research EMBiz: How Women Avoid Being Left Behind in Web 3.0 In The Press: Laurel Mintz Shares Her Branding Tips for Startups In The Press: Elevate My Brand Named in Top 8 Female-Led Digital & Influencer Marketing Agencies to Empower Your Brand EMBiz: Retention Requires Incentive In The Press: Elevate My Brand Highly Recommended by Locals on Alignable EMBiz: Make the IG Algorithm Work for Your Brand In The Press: Elevate My Brand Selected as Global Business Award 2022 Winner How Social Platforms Are Tailored to Specific Audiences EMBiz: Elevate Your LinkedIn Presence 3 Red Flags to Look for When Applying to Marketing Agency Jobs EMBiz: How 2 B Better at B2B Marketing In The Press: The 11 Most Successful Women Agency Owners Proving Their Mettle in the Digital Agency Space EMBiz: What's Under the Marketing Umbrella? EMBiz: What Are Sonic Logos? EMBiz: Quality Vs. Quantity in Influencer Marketing EMBiz: How Word Vomit Creates Content EMBiz: Hiring an Agency and Saving Money In The Press: The Manifest Lists Elevate My Brand as One of Los Angeles' Most Recommended Inbound Marketing Agencies for 2022 In the Press: How Data Analytics Can Impact Your B2B Marketing Goals EMBiz: WTF Is the Metaverse? EMBiz: Make Marketing Worth the Bite In The Press: Elevate My Brand Selected as the Winner for the 2022 Best of Studio City Awards EMBiz: Making Marketing "Game Day" Decisions In The Press: The Agency Toolkit - Leadership with Laurel Mintz EMBiz: Don't Press Pause on Marketing In The Press: Tips to Building Your Brand's Personality Online in 2022 In The Press: The No. 1 Word Successful Women Use to Elevate Their Brand at Work From Our Friends: The Value of an Admin Roadmap From Our Friends: The Importance of Hydration for Pets In The Press: The 3 Best Ways to Engage Your Audience Using Instagram Stories In The Press: 5 Marketing Tips to Retain Loyal Customers (and Gain New Ones!) in 2022 Showing Gratitude to Your Team & Customers In The Press: In Exclusive List, Clutch Honors the Top 1000 Service Providers for 2021 EMBiz: Consider a Post-Pandemic Rebrand How to Turn Negative Comments Into Positive Branded Moments EMBiz: Planning for 2022 In The Press: 5 Steps to Plan Your Marketing for 2022 How Right or Wrong Were Our 2017 Marketing Predictions? Tips to Get the Best Customer or Client Testimonials 3 Free Online Tools to Help You Find a Brand's Assets From Their Website How to Welcome New Employees (Tips From a New Intern) What You Need to Know About Going Viral on Instagram The Future of Remote Work How to Choose the Right Influencers for Your Brand EMBiz: How to Create Social Platform Personas 5 Tips to Make Your Content More Conversational EMBiz: Is Instagram The New Video App? Get Ahead of the Gram: Why Instagram Is No Longer an Image App EMBiz: The Two Reasons Why We Listen to Podcasts A Guide to Creating a Successful Email Marketing Campaign Why Social Media Is a Customer Service Tool EMBiz: Marketing Strategy: Getting Everyone on Board Curse Words in Content Marketing: Hell Yes or Hell No? 3 Reasons to Start a Podcast A Guide to Digital Publisher Advertising EMBiz: Post-COVID Audience Surveys Social Media Engagement & What It Means for Your Business EMBiz: The Third Workspace and Your Brand The Value of an EMB Mindmap Session In The Press: Elevate My Brand Recognized by Clutch as One of California's 2021 Top Digital Strategy Agency The Difference Between Sales and Marketing EMBiz: Are Partnerships the New Ads? What Does It Take to Be an Intern at EMB? EMBiz: Gen Z & The Post-COVID Glow-Up WTF Are Sales, Marketing and Conversions? EMBiz: 5 People to Bring to a Brainstorm Social Media Strategy 101 for Entrepreneurs EMBiz: Play Well in the Sandbox With Others The Basics of Making a Marketing Plan In The Press: "Can Team Bonding Improve Productivity?" EMBiz: Social Engagement Is Human Engagement In The Press: "How Market Research Helps a Digital Agency Build Client Confidence and Elevate Brands" Every Entrepreneur Needs These Four Team Members How the 'Rona Disrupted Every Mom's Work/Life Balance 5 Easy Ways to Make Your Digital Marketing More Accessible In The Press: "In Conversation with Laurel Mintz" Women Who Inspire Us on International Women's Day 2021 Resources for Women-Owned Startups EMBiz: Social Good Is Great Marketing 3 Simple Website Pop-Up Ideas EMBiz: Time to Get Personal How to Write Great Google Search Ads Headlines & Descriptions In The Press: "The Top Digital Agencies in January 2021" EMBiz: Defining a Strong Personal Brand How to Up Your Podcast Game What Is the EMB Roadmap Report and Why Do You Need One ASAP In The Press: "CEO Laurel Mintz Will Elevate Your Brand" Executive Assistant vs. Administrative Assistant Marketing Trends to Expect in 2021 In The Press: "The Future of Digital Marketing" Instagram Story Ideas to Engage Your Followers EMBiz: Values-Based Marketing The Fifth Quarter: How Brands Can Be Successful After the Holidays Two Ways an Executive Assistant's Work Has Changed During COVID-19 In The Press: "Meet Laurel Mintz - SHOUTOUT LA" Elevate My Brand Certified by Clutch as One of the Top Women-Owned Businesses EMBiz: The Importance of Positive Leadership How to Market to Gen-Z Process, Process, Process: Steps of the New Client Journey at EMB EMBiz: 1-On-1 Check-Ins With Your Team 5 Tips for Editing Your Own Work Thorough and Thoughtful: How to Write the Perfect Email In The Press: "Elevate My Brand Named in #BizBash500" EMBiz: Promoting Creativity on Your Team Google Ads Optimization Checklist: Four Ways to Monitor Your Search Ads Pick the Right Mentor: Lessons in Leadership From Laurel Mintz EMBiz: Defining Core Values for Your Company What Is the Task Action Report (TAR)? Welcome to the Office: The Way You Treat People Is Part of Your Brand In The Press: "Elevate My Brand Acknowledged By Clutch as a Top Advertising and Marketing Agency in California" EMBiz: Marketing Myth: Organic Without Paid How to Facilitate a Fantastic Meeting In The Press: "Laurel Mintz Shares Everything You Need for a Successful Marketing Strategy" How to Elevate Your PR in Four Steps EMBiz: Marketing Myth: Mo' Money, Mo' Results Marketing in the Beauty Industry How to Achieve the Best Audio on Your Podcast EMBiz: Marketing Myth: If You Build It... Content Comes First: Why You Need to Write Your Site Before You Build It What You Might Be Missing in Your Press Kit Why Stories Are So Important on Social Media Pros and Cons of Purchasing an Email List 5 Features of Microsoft Outlook That Save Time When to Boost Facebook and Instagram Posts In The Press: Laurel Featured Guest on "Mind Your Own Marketing" Podcast In The Press: "How To Rebuild in the Post COVID Economy" Creative Digital Event Ideas for Your Next Online Event In The Press: Laurel Speaks at Virtual WITI Summit Picking the Perfect Office Playlist EMBiz: Digital & Experiential What Separates Proofreaders from Professional Editors In The Press: "How We Plan to Rebuild In The Post COVID Economy" Instagram Live Tips & Tricks EMBiz: Emails that Get Clients' Attention Elevate, Educate, Excavate: Educational Resources on Racism How to Set Up a Video Shoot EMBiz: Picking the Right Social Platforms Logistical Tips for First-Time Podcasters In The Press: "Digital CEO's Tell How To Pivot Your Business Through Any Crisis" Nail That Interview With These Three Tips EMBiz: The Power of Strategic Partnerships How to Write a Better Influencer Marketing Campaign Brief In The Press: "Meet Laurel Mintz, Digital and Experiential Marketing Agency CEO" 5 of the Best Zoom Backgrounds 4 Features of Google Analytics You Aren't Using Make the Most of Your Profile Picture for Facebook & LinkedIn EMBiz: Mindfulness at Work How to Ensure a Prospective Client Is the Right Fit How Soon Is Too Soon: Our Take on Email Follow-Ups In The Press: "Developing Smart Content and Pivoting Your Business" One-Week Organization Challenge to Improve Your Workspace In The Press: "150+ Marketers to Follow" In The Press: "How to Develop a Content Marketing Strategy That Resonates During COVID-19" EMBiz: The Importance of Process How to Manage a Team of Writers Remotely In The Press: "Blog 2 - Why Brand Building Is So Important" In The Press: "Blog 1 - Digital & Experiential Marketing: The Critical Connection Between the Two Needed Now More Than Ever" Essential Tools to Take Your Business Development to the Next Level In The Press: "Independent Restaurants Upended by Coronavirus Rethink Off-Premise Business Models in a Post Pandemic World" In The Press: "Ask An Expert: How to Develop Your Brand Voice, Personification, and Tag Line" In The Press: "5 Tips to Elevate Your Networking Game" Elevate Your Customer Service With These Three Tips In The Press: "Ask an Expert: How to Elevate Your Brand, Strategize and Execute in These Strange Days" Positives to Take From the COVID-19 Situation COVID: Now What? Yes, Your Business Still Needs to Be on Facebook In The Press: "31 Experts Share Their Advice On What Marketers Should Be Doing During the Coronavirus Outbreak" How to Build a More Engaging Newsletter In The Press: "5 Marketing Tips to Stay Profitable During a Global Pandemic" Plan a Photoshoot on a Budget What Being an Intern Taught Me About Teamwork In The Press: "Ask an Expert: 5 Practical Marketing Tips for Staying Profitable During the COVID-19 Pandemic" In The Press: "How to Manage Your Cashflow in Uncertain Times" Ad Campaigns That Make Us Happy on #DayOfHappiness In The Press: "5 Ways To Create A Wow! Customer Experience" With Laurel Mintz 5 Marketing Tips to Staying Profitable During a Global Pandemic It's the Little Things: Taking Care of the Office 3 Tips to Help Brands Ideate Blog Topics EMBiz: Make Networking Work for You Women Who Inspire Us on International Women's Day 2020 4 Ways to Keep Up With Pop Culture and Trends Online What Writing a Book Taught Me About Creating a Personal Narrative Elevate the Office With These Five Branded Office Supplies Why Improvisers Make Great Marketers In The Press: "Meet Woman in Business, Laurel Mintz" EMBiz: Marketing as a Lawyer The Power of a Contagious Smile in the Workplace In The Press: "A Guide to Company Culture" 3 Things You May Be Missing in Your Brand Book EMBiz: Get Your Money Shit Together How to Introduce Yourself & Fit In on a New Team The Worst: Most Common Client Excuses Snacks That Will Please Everyone in the Office In The Press: "5 Things You Should Do To Upgrade and Re-Energize Your Brand and Image" With Laurel Mintz EMBiz: The Importance of Silence Manage Your Damn Files and Folders 5 Tips on Being a Fashionable Young Professional 3 Tips for Work/Life Balance When You Work from Home Hello, How May I Assist You: 3 Tips on How to Answer the Phone at Work The Most Important Two-Word Question to Ask About Your Blog EMBiz: Shit Men Tell Women Entrepreneurs 5 Tips on Pitching as a Guest Blog Contributor Beyond the Buzzword: What Is Business Development Really? In The Press: "5 Things I Wish Someone Told Me Before I Became a CEO" with Laurel Mintz EMBiz: Marketing Is an Investment, Not an Expense EMBiz: Save Yourself First EMBiz: Thankful for Failure EMBiz: Employee Training SUMMIT LA19 EMBiz: Games and Team Building EMBiz: Negative Self Talk EMBiz: Gender in Leadership EMBiz: Finding Inspiration How to Make Your Brand Stand Out on Social Media EMBiz: Balance Is Bullshit EMBiz: Picking Out the Bad Seed EMBiz: Leader Vs. Boss EMBiz: How to Create a Kick-Ass Company Culture EMBiz: The Lost Art of Listening EMBiz: Why Play Is Important EMBiz: Live Life With Purpose EMBiz: Being the Boss EMBiz: Inbound Marketing Facing the Beauty Battle: How Violet Grey is Changing the Beauty Experience EMBiz: Gender Neutrality in Marketing Are You Really Listening to Your Customers? From Our Friends: Creating Opportunities for Immigrant Entrepreneurs When to Fire a Client Boring Brands, Fear No More: 3 Apps to Make You Look Creative on Social 9 Things to Know Before Starting a Small Business There Is No Such Thing as 'the Help' How to Achieve Business Growth While Keeping Clients Happy 5 Ways to Make Instagram Stories Work For You How (and why) To Vet Your Clients 3 Tips for Becoming a Leading Influencer 3 Examples of Great Brand Involvement How to Get Into the Heads of the Right Consumers Why Facebook Can Make or Break Small Business Ad Effectiveness How to Determine Your SMB Marketing Strategy Though A/B Testing You've Got Mail: How Email Marketing Is Changing the Game of Direct Marketing How to Build a Digital Portfolio How Successful Brands Use Instagram for Marketing A Day in the Life: Behind the Scenes of a Marketing Agency The Difference Between Marketing and Advertising and Why You Need Both The Devil Is in the Details: How to Produce a Successful Experiential Event Women's History Being Made Everyday Laurel Mintz Featured on The Influencer Podcast Why Smaller Agencies Are Winning Bigger Projects Marketing a Start-Up: Keyword, Start Small! How to Determine and Allocate Your Marketing Budget Is It Time for a Rebrand? Internet Marketing Lead Generation Ecosystem Guerilla Marketing: The Future of Marketing 5 Industries Shaken Up by Instagram Market Your Territory How (and Why) to Vet Your Team Facebook vs. Instagram: What Is Happening? How & Why to Diversify Your Target Audience User-Generated Content (UGC) How to Use 5 Digital Marketing Strategies to Boost Your B2C Sales Immediate Changes Nonprofits Need to Make to Their Marketing Approach The Rise of Digital Hangouts Star Wars Gets Augmented Reality (AR) Have You Considered a Social Influencer? How to Become Top of Mind How to Write a Strong Deliverable Memo for Your Client How to Grab Your Audience's Attention in Seconds Capture the Moments: Why Video Content Matters Post With Intention Push It to the Limit: Social, Search & Content Ads No More Mind Reading: Trust Your Data Lights, Camera, Take Action 4 Reasons to Swipe Right on Your Company Stop, Communicate & Listen: Your Voice Is Your Brand Marketing Mistakes to Avoid Marijuana Marketing: The Struggle in Selling (Legal) Weed Brand Story: Cultivate, Innovate, Elevate Top Free Stock Photo Sites 13 Ways Mobile Apps Can Improve Your Restaurant It's Award Season: EMB Is Top in Expertise Let's Be Partners: Outsourcing Your Resources Which Social Networks Should You Be On? (Hint: It's Not "All of Them") Workplace Stereotypes That Should Retire 420 Delights, and We Aren't Talking About the Pies 5 Effective Social Media Marketing Strategies Position Yourself at the Top The Health Benefits of Smoking Cannabis Non-Profit Marketing Vs. For-Profit Marketing The ABCs of Event Designing: Choosing a Theme Events 101: Attending an Event From Our Friends: Image Is Everything Women's History Month: Women Who Inspire Us From Our Friends: Effective Media Relations What Is Content Creation? Authenticity Vs. Transparency Immigrants Who Changed the Marketing World From Our Friends: Print is NOT Dead Writing Content: Do You Have What It Takes? The Case for Offline Marketing in the Digital Era How and Why to Get Published From Our Friends: The Importance of a Great Headshot Know Your Audience 8 Things You Need to Understand About Social Media What Falls Under the Marketing Umbrella? Marketing Internships: Expectations vs. Reality Cleanse Your Marketing Strategy: Avoid These Phrases in the New Year Holiday Marketing: Does It Work? Turn Your Client Into a True Fan How to Create the Best Content Possible Elevate My Start-Up Business Being Your Own Boss How to Write Content That Keeps the Reader Interested Women In Business: Breast Cancer Awareness Are You Branding the Right Way? How to Avoid Being Avoided How to Make the Biggest Marketing Mistake of Your Life Going Up: The Perfect Elevator Pitch Ephemeral Content: Marketing the Wrong Way 5 Ways to Market Your Company Without Doing Anything (Sort of) In The Press: Catch Laurel Mintz + Business Rockstars Marketing Misconceptions: What You See & What You Believe How to Pick The Perfect Event Venue Elevate My Browser 6 Tips to Success: What Every Website Needs When You Refer to Referrals, What Do You Say? In The Press: Meet Laurel Mintz, Guest Editor for Love Goodly A Surefire Way to Nail Your Branding (But Not Too Well; I'm Talking to You, Coke) Google Tools Should Be Synonymous With Life Tools There's No Excuse for a Terrible Website Social Media Is NOT Your Marketing Savior Sharpening Your Digital Marketing Focus @ DigiMarcon Entrepreneurs Are Always Thinking About Business (and That's as It Should Be) In The Press: Laurel Mintz in Inc. Magazine Stock Photos vs. Original Photography: What Should You Use? How to Brainstorm Effectively A/B Testing: The Test You Won't Struggle to Pass Here's Why Social Media Shouldn't Be Your #1 Focus Mobilize Mobile Mobility Marketing Myths: Audience, Role of Marketing and Marketing Plan The 5 Worst Marketing Mistakes You Can Make Top 5 Tips on How to Work a Room When to Give Your Website a Facelift Building Digital Presence Through Irresistible Offers What the Harvest App Can Do for Your Company 3 Tips for Making Killer Marketing Decisions Marketing in Small Spaces 6 Ways Failure Will Make You a Better Business Owner Laurel Mintz + Business Rockstars It All Adds Up: Micro-Funding Your Business How to Deal with the LA Flake: 6 Steps to Attracting Event Attendees in Los Angeles 4 Reasons You Should Drink More With Your Clients How to Market to an Older Crowd You, the Brand Remember Us? Re-Targeting Your Audience Common Brand Mistakes You're Probably Making Right Now When Do I Need a New Website? Domestic Vs. Global Marketing Why Women Are Dominating These Important 5 Business Trends How Millennials are Changing the Digital Advertising World How to Make Your Event Live On In The Press: Laurel Mintz Interviewed by Paper Dolls In The Press: Why Appearances Are Important - Laurel Mintz on Inc. 5 Ideas for Cross-Promoting Your Company Top 4 Marketing Tips for Selling More Wine EPK: What It Means and How to Make One The Rosetta Stone of Marketing In The Press: Laurel Mintz Featured in New Book Local or National? Marketing Tips for Franchise Brands In The Press: Laurel Mintz Featured in C-Suite Quarterly How Blogging Helps Your Business Grow In The Press: Best Bet for Kraft-Heinz: Un-Kraft In The Press: Laurel Mintz Advises How to Have Your Product Stand Out Best E-Commerce Platforms How to Determine the Perfect Marketing Budget for Your Company Crowdfunding Benefits to Marketing 5 Tips to Creating Buzz In The Press: Laurel Kaufman Nominated as a Woman of Outstanding Leadership Restaurant Marketing 101: 10 Steps to Successful Marketing Great Restaurant Marketing Ideas Tips for Marketing Yourself at a Business Dinner Meeting The Importance of a Good Social Media Profile Picture Best Ways to Promote a Food and Beverage Brand 3 of the Best Books for Restaurant Marketing In The Press: "I Want Her Job" with Laurel Mintz Podcast Contact Privacy Terms Speaking Entry Questionnaire Want more?