EMBiz: The Top 7 Types of Digital Marketing

Hi everyone, Laurel Mintz here, CEO and founder of Elevate My Brand. And this is EMBiz. I wanted to give you the top seven types of digital marketing. And when I say top, I mean by conversion, by usage, by basically all of the stats or KPIs, which is exactly what you should be tracking per channel. 

Email

I know people think email is kind of dead and let's be honest, there is so much happening in our inboxes every single day. That's why a lot of brands are going back to hard mailer and hard mail actually does work. But email marketing is still where it's at. 

SMS

Especially as we see Gen Z, Gen Alpha coming into more buying and spending power. SMS marketing is becoming one of the most powerful engines, especially those that have a click to buy element that means that you can convert like that. It's pretty exciting to see the numbers instantly or if you're like some of our Shopify clients hearing that cha ching every few seconds once you send out a text message. 

Content marketing

You always hear me say content is king, queen and the Duke of York. Honey. Yes, it's tea. Still is. Content is how you create yourself as a thought leader. There should be very strong calls to action within that content. Buttons that you should be testing color and copy on to make sure that you're converting through that content. And of course omnichannel sharing of that content across. 

Social media

You have also heard me say this before: don't be everything to everyone on social. Pick two, two, maybe three channels that you're really, really great at or the ones that you generally like and spend time on, especially if you are a representation of your audience. 

SEO & web

Of course, these are really important platforms and SEO is how we get people to your website. So the website itself has to be kind of home-based. That's where everyone should come to start to get to know your brand, do a deeper dive, and read your case studies. Of course, on all these pages we have calls to action buttons, et cetera to make sure that we're tracking. And what's really cool is you can use things like heat maps to see how people actually go through your website. And that should also give you a really good indication of where you should change up content, where you should put anchor links, text changes, things like that. It's amazing the tools and technology that we have, including SEO, to drive optimization to your website. 

Search ads

Now this is a controversial one now because I believe that the GPTs are going to eat Google. So I think it's going to be a different search model in the very, very near future. We're already seeing this today. Honestly we've had several brands reach out and say that they found US because they ChatGPT, a marketing agency in Los Angeles. So this one's going to shift, but still critically important. But what it will shift is how you spend your time, effort and budget. So keep an eye out for that. 

Affiliate and influencer 

And then the final seventh one is affiliate and influencer marketing. This is going to become continually become stronger and stronger as a channel. But what's great about these channels now is the tracking, right? The KPIs and the tracking that we have through a lot of different third party integrated platforms so that you're not just throwing good money after bad at influencers that you think are talking to your audience. You can literally go in and pick influencers that are talking to your exact audience that actually convert at the rate that you want to spend money at and figure out who the right influencers are for you. 

So there's still so much happening in the digital world and as I always say, you need to go wide, not deep with these channels.