At Elevate My Brand (EMB), we exercise a unique offline and online marketing methodology that provides innovative, creative solutions for new, emerging brands and well-established companies. We specialize in helping both business-to-consumer (B2C) and business-to-business (B2B) clients gain the attention and exposure they deserve within their niche markets, regardless of their size or stage of operational growth.
Since our founding in 2009, hundreds of clients have taken advantage of our approach to developing and executing perfectly tailored strategic marketing initiatives to elevate their brands. From rebranding to product launching, from online marketing to developing a social media presence with your brand, EMB’s solutions open new markets, expanding your consumer base and increasing your visibility and profitability.
With a background and education in business and law from Rutgers University, and a passion for food, wine and lifestyle brands, Laurel’s expertise in marketing has been built and solidified through her work with prestigious restaurateurs and major brands across the nation.
Laurel established her influence as a creative marketing expert in the city of Brotherly Love. She was responsible for the production and promotion of high-profile, buzz-generating special events for Le Bec Fin, Philadelphia’s only restaurant with five stars from Mobil and a three-star Michelin rated restaurant. She developed Public House Restaurant Group’s flagship restaurant and managed the execution of their national marketing campaign strategy.
Upon returning to her native Los Angeles, Laurel took on the role of Executive Vice President and In-House Counsel for Bassett, and subsequently began consulting for beauty, food, beverage and consumer brands. Inspired by the success she found bringing her fresh approach to marketing to a wider group of clients, she founded Elevate My Brand in 2009. Laurel sits on the Board of Directors for NFTE (Network for Teaching Entrepreneurship), The American Heart Association and The Fender Music Foundation, and serves as a mentor for The Women’s Global Leaders Initiative. She hosts her own radio show through Business Rockstars, which is broadcast to millions and was recently picked up by KDOC, where she has interviewed top female CEOs from the founders of DryBar to the executives of American Apparel.
Her published work can be found in Entrepreneur, USA Today, The American Marketing Association and C-Suite Quarterly Magazine, as well as a regular column appropriately entitled “On Brand” for Inc. Laurel has recently won the W3 Silver Award for her work on the 2016 PAW Patrol Road Patrol Campaign, the 2017 Patrick Soon-Shiong Innovation Award and the Los Angeles Business Journal Women in Business Award, Comerica and LA Lakers' Women's Business Award, amongst others.