Blog
- Adapting Your Marketing Strategy to Stay Strong in Turbulent Economic TimesIt’s easy to fall prey to the “inertia effect” in tough economic times, but strategic marketing can not only get you through but make you a leader on the other side.Apr 23, 2025
- Get In Loser, We’re Going Advertising: The Rise of Rideshare AdsAdvertising is all about capturing attention, and no audience is more captive than consumers in the back of a rideshare. Here’s how Lyft and Uber ads elevate your marketing.Apr 16, 2025
- EMBiz: How Marketing Agencies Use AIMarketers are using AI for a variety of tasks including data analysis, trend predictions and generating creative. Learn how AI is used in marketing from our marketing experts today.Apr 15, 2025
- How Do Video Testimonials Build Brand CredibilityIt can be tough to get testimonial videos from customers, but as digital marketing experts, we can guarantee you it’s 100% worth it. Learn how!Apr 9, 2025
- How to Deal with the LA Flake: Attracting Event Attendees in Los AngelesTired of the LA flakes? Steal our marketing experts’ six practices to attract committed attendees and ensure your events are well attended.Apr 2, 2025
- EMBiz: Gamification in MarketingLeveraging gamification in marketing is a great way to increase engagement, retention and capture new leads. Learn how gamification works and ways to implement this strategy.Apr 1, 2025
- What's Generative Engine Optimization (GEO) and How Is It Different From SEO?Step aside, search engine optimization (SEO), there’s a new tool in town: generative search optimization (GEO). How do SEO and GEO differ? Our marketing experts explain!Mar 26, 2025
- Tone and Voice for Brands in the AI Age: Finding the Write BalanceHow do you balance writing in your brand’s tone of voice with writing in a boring enough way that AI search engines like it? Let our marketing experts explain!Mar 19, 2025
- EMBiz: Is Your Branding Broken?Feel like your branding isn't working? Learn from experts at Elevate My Brand that provides marketing and branding services that will elevate your brand.Mar 18, 2025
- The Rise of the "Kidult" as a Target Audience in MarketingWhat is a “kidult?” For most, it means a kid-like adult, but for marketers, it means a golden opportunity. Read more to learn about this new audience segment.Mar 12, 2025
- In the Event of Success: Experiential Marketing Will Excel in 2025The case for experiential marketing is stronger than ever. In 2025, your customers have to be included in your brand story. Here’s how.Mar 5, 2025
- EMBiz: How To Develop an Influencer Brief TemplateNeed to write a brief for an influencer or content creator? Here's your expert guide to influencer marketing briefing.Mar 4, 2025
- 5 Alternative Advertising Opportunities You May Be MissingIt’s hard to compete in advertising, so why not stand out? Elevate your marketing with these five effective ad opportunities you may be missing.Feb 26, 2025
- The 411 on the New Instagram 4:5 Post Ratio (With Download)Instagram has moved on from its old square grid to a new 3:4 format. Here’s the why, the why now, and the complete how-to guide to navigate the change.Feb 19, 2025
- EMBiz: Elevate Your Paid Social Strategy in 2025Read our ultimate guide to paid social marketing strategy in 2025 from our paid social strategy experts to make sure your social media advertising hits the mark this year.Feb 18, 2025
- From Direct to Downright Deranged: Email Subject Line Ideas for Valentine's DayDoes every Valentine’s Day email subject line sound the same to you? Break the mold, not hearts, with these 25 ideas from our email marketing experts.Feb 5, 2025
- EMBiz: Marketing Food & Beverage Brands 101Entering the marketing space for food and beverage can feel overwhelming. That's why our branding experts are sharing 3 tips for food and beverage branding on our blog.Feb 4, 2025
- An Effective Call-to-Action (CTA) Is Necessary to Drive ConversionsIn marketing, writing strong call-to-action (CTA) language is essential to the success of your content and campaigns. But it’s not as easy as it sounds!Jan 29, 2025
- Plan B(ing): Google Ads Is Not Your Only Path to ProfitHere are the alternatives to Google Ads, like Microsoft Ads on Bing, you may want to consider if your marketing efforts on Google have waned in effectiveness.Jan 24, 2025
- EMBiz: How To A/B TestA/B testing is a scientific experimentation approach to marketing. Learn from our marketing experts on how to perform A/B testing on your next marketing campaign.Jan 21, 2025
- Advertising Adverywhere All Ad Once: When to Go Wide And When to Go NicheLearn to effectively reach and resonate with your audience, whether your ads are broad (e.g. media) or niche (e.g. the hot dog finger gloves from EEAAO).Jan 15, 2025
