Blog
- The Difference Between ROI and KPI MetricsLearn the real difference between ROI and KPI in marketing, with insights into how they work together to measure success, track progress, and validate future strategies for your business.Aug 31, 2026
- EMBiz: How Organic Influencer Marketing WorksDiscover how organic influencer marketing can boost your brand without breaking the bank. Learn practical tips from Laurel Mintz on creating post-worthy products, effective product seeding, and leveraging events for authentic influencer partnerships.Aug 3, 2026
- The Six-Step Path to Building a Simple Personal BrandYou can build a strong personal brand on your own in six steps. Our marketers share a cookie-cutter process to plan your one-of-a-kind brand.Jul 29, 2026
- An Overwhelming Web: How Many Call-to-Action Buttons Are Too ManyRead our answer to the common marketing question, “How many call-to-action (CTA) buttons can you put on a landing page?”Jul 22, 2026
- What Are Google Local Services AdsIn light of Google Local Services Ads (LSA) impending migration to Google Ads, our marketing experts explain the difference and why it matters.Jul 15, 2026
- A Full-Bodied Branding Agency: Marketing for Wine & SpiritsMarketing an adult libation takes specific experience and expertise. As a “full-bodied” agency, we work in regulated areas, like wine and spirits.Jul 8, 2026
- EMBiz: Why Brand Events Are BackDiscover why brand events are back! Laurel Mintz explains how live brand events are making a comeback, offering immersive experiences, increased loyalty, and human connection in a digital world. Find out why brand events are essential for your marketing...Jul 1, 2026
- Why "Accidentally Vegan" Is a Missed OpportunityWhether an F&B product is plant-based on purpose or by accident, brands need to own that story to reach vegans and a growing population of consumers.Jul 1, 2026
- Why Consumers Are Over Brands Trying (Too Hard) to Be "Cool"Consumers are calling out brands faking “cool” online. Learn why authentic social media engagement now gives small, minority-owned businesses the edge.Jun 24, 2026
- Are Press Releases Really Worth It in 2026?Are press releases still valuable for brands seeking visibility? Elevate My Brand’s marketing experts have good news and bad news.Jun 17, 2026
- Summer Solstice Email Subject Lines From Straightforward to Screenshot-WorthySurviving the heat is hard, but driving email engagement is easy with these 25 summer solstice email subject line ideas from Elevate My Brand.Jun 10, 2026
- 5 Easy Ways to Improve Your Website's AccessibilityWebsite accessibility regulations can be hard to navigate, so our marketing agency compiled five easy ways to improve website accessibility today.Jun 3, 2026
- EMBiz: Elevate Your Ad Copy With Literary DevicesAdvertisers are creative writers, too! Use literary devices in advertising to elevate your messaging with smart narrative techniques from our marketing experts.Jun 1, 2026
- Event Marketing Mistakes Most Brands Make in 2026The truth is that an event isn’t as important as you may think. The real value in brands’ event marketing is in continuity, inclusion and follow-up.May 27, 2026
- Social Media Engagement Is the Secret Sauce to Brand BuildingPosting to social media is the baseline. Engagement is what builds brand loyalty and grows small- and mid-sized businesses online.May 20, 2026
- Is "Disruptive Marketing" Still Relevant?Every brand wants “disruptive marketing,” but few know what that means or if it’s a good idea. Here’s our agency’s take on whether it’s still relevant.May 13, 2026
- EMBiz: How To Write Google Ad Copy That ConvertsLooking for help on how to write Google Ad copy? Read our blog from the search advertising experts at Elevate My Brand on the essential to lesser-known tips to improve your ad messaging and ROAS.May 6, 2026
- Marketing Is About Collaboration, Not DominationGood marketers track metrics and watch competitors, and great marketers build relationships and watch collaborators. Here’s why domination isn’t the answer.May 6, 2026
- Dynamic Brand Marks Make for More Expansive (and Scalable) BrandsDynamic brand marks are logos with interchangeable elements, a trend heralded by the LA28 Olympics. Read more from our marketing team experts.Apr 29, 2026
- What Sora's Shutdown Means for AI Content CreationOpenAI’s iconic image generation platform, Sora, was shut down in April 2026. Here’s why and what it means for brands and content creators.Apr 22, 2026
- Upcoming LA Events That Growing Brands Won't Want to MissCheck out our list of brand events in Los Angeles to identify networking, sponsorship and promotional opportunities for your business in 2026.Apr 15, 2026
