In The Press: 17 Ethical Social Media Marketing Tips from Experts

Hear Cody H. Owens' thoughts on ethical social media marketing in his interview with Marketer Magazine. 

"Most brands online understand the imperative to show 'diversity' but don't understand that it's about more than visual variety.

As a queer person who's served numerous social justice nonprofits and works at a diversity-driven marketing agency, it's an issue that's near and dear to me—and impacts me personally. I always like to ask clients who represents their team and who represents their audience, and then identify possible gaps in understanding. If part of your audience is of a certain demographic, you need to connect more deeply than putting people who look like them in your social feed. At best—with no harm done—you may make your audience feel seen, but at worst, you may alienate people or even trigger them with culturally incompetent content."