Laurel's “top hack” for succeeding on social media as a business leader:
You don’t have to do it all on your own. Use social planning software or have someone who’s better than you at social media, such as your executive assistant, manage your page. Social media management is crucial, but it can be a full-time job in itself. As long as you provide the direction and oversee the voice and content, it will still be authentically you. Don’t get lost in it.
Read the rest of Laurel's article in Medium's The Helm, here.