Hot Take: Everyone Wants a "Memorable" Event, But What Does That Mean?

Hot Take: Everyone Wants a "Memorable" Event, But What Does That Mean?

People are obsessed with creating lasting memories, so it’s no surprise that the desire for memorable events is at an all-time high, especially after COVID. But creating an experience like that is no easy task, even if you have celebrities promoting it for you. At any point in time, your event could be a huge hit or a huge miss. In this hot take, I’ll share some insights that will help you make your next event one for the history books.

Yep, events are in full swing

Event season is upon us, and since 2020, brands have been looking for more and more ways to fill seats, pack arenas and create new return customers. Almost 90% of event organizers said they plan to host more events in 2024 than in 2023. With the way social media has revolutionized how we view and share experiences, event planners and marketers have their work cut out for them. Even a small-scale party or private gala needs to be a carefully orchestrated spectacle designed to captivate in-person attendees and the virtual audience scrolling through their feeds. 

With more events on the calendar, the pressure to make sure yours stands out is high. Creating “Instagrammable” moments that attendees will remember is on everyone’s to-do list, but there is a fine line.

Sheria James,
Account Director

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