One of the main ways as a brand that you can differentiate yourself from your competitors is by developing your unique brand personality. Often described as a set of characteristics that shape the way new and existing customers feel about a brand, your brand personality should be consistently executed through every single communication touchpoint. Think about how your brand behaves, what it looks like and what it says.
With increasing channels of online communication, many companies have found it difficult to align all their messaging with their defined brand personality consistently. In 2022, it will be more important than ever to make sure that your unique brand persona shines through so that you can genuinely connect with your audience.
Read the rest of Laurel's article with Create & Cultivate here.