7 Ways to Stay Relevant as a CPG Brand

7 Ways to Stay Relevant as a CPG Brand

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2. Keep up with trends.

Staying on top of current trends will keep you in the conversation. Is it hard? Yes. Is it a strong strategy? Also yes! Brands are constantly coming up with new ways to promote their products, and you don’t want to be left behind. You can’t leverage the latest trends in your market if you don’t follow the trendsetters and influencers. It’s also important to take a look at what your competitors are doing or create your own A/B tests to understand micro trends. Be sure to adjust your marketing strategy and make the trend work for you.

3. Innovate.

Just because you should keep up with popular marketing trends doesn’t mean you shouldn’t think outside of the box too. Sometimes the trendiest thing you can do is to make a new trend. Create your own ways to market your products and communicate your USPs to stand out from your competition. You may find a way to relate to your audience that is unique to you. One way we’ve seen CPG brands innovate is by thinking of unconventional or unintentional ways your audience could use your product. (Watch Scrub Daddy’s TikTok for inspiration!) But be sure you do the work of understanding your audience’s needs so you don’t innovate in the wrong way.

4. Use social media. 

Social media is a powerful tool for staying relevant. Not only does it let brands reach many people at once but most platforms specifically call out trending content. What’s more, social media is a fun and effective way for CPG brands to market to their audiences through user-generated content (UGC) and videos. Seeing the way your customers use and think about your products is a great way to learn what’s relevant. Post great content, and post often! And be sure to engage your audience with question prompts. There’s nothing wrong with asking your audience directly what’s relevant to their lives and needs.

Laurel Mintz,
Founder & CEO

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