From Our Friends: Print is NOT Dead
Despite what you may have heard, print is not dead. There’s an entire sector of the population that doesn’t have email alerts trilling in at all hours of the night and yes — we realize the irony of this coming to you through the digital space.
Print lives on. While we like getting emails, receiving e-vites, interacting with e-books, and digitally cruising through e-catalogs, being able to actually hold an invitation in one’s fingers evokes something special. The subtle weight of the paper hovering gently on your fingertips as you leaf through a beautifully designed book or magazine; that experience might actually help lift the weight of the day off your shoulders. Getting mail the good ol’ fashioned way through your neighborhood mail carrier takes many people back to a simpler time. You hang that thoughtfully designed invitation or postcard on your refrigerator, and it’s there to stay, reminding you of all the details. After the event, it may even end up covered by photos taken at the event, ensuring that every time you walk by the fridge, you smile and remember how much fun you had.
It’s those kinds of “touch memories” that make our print design efforts very satisfying. It’s knowing that while we may not get to don our black-tie best and attend that gala with you, we were able to have a small part in your enjoyment when you first opened the envelope and smiled, looking at the invitation and imagining the happy memories that were sure to come.
From a business-oriented side of things, there are certain benefits to print. You may find that a printed piece is a bit more spendy than a digital version, but think of why. Print holds weight. It sets you apart as someone who elevates your brand with polish and style.
So with that in mind, think of how print can help you. No ideas? No worries, we know people! : )
This article was written as a guest post from EMBassador Lentini Design & Marketing.