EMBiz: How Organic Influencer Marketing Works

Hi everyone, I'm Laurel Mintz, founder and CEO of Elevate My Brand, and this is EMBiz. We're gonna talk about how organic influencer marketing works.

I know everyone talks about paid, and we get so many brands that come to us that frankly don't have the money to spend on paid influencers. They always wanna know how they get more bang for less buck, and organic influencer marketing is a great place to start for a new brand. A lot of more established brands use it this way as well. There's really a couple things that you can and should do, especially when you're just starting out.

Create content worth posting

The first thing is, of course, to create something that's worth posting about, making sure that the product or service that you're selling or promoting is post-worthy. Make sure it's exciting, visual, or something really cool that people want to try and learn about. And then make sure that you are actually seeding the right influencers with that product. I know a lot of people don't want to give away free product, but honestly, it's the best way to get great marketing for free or for very low cost, you know, just paying for the product when you're starting out. 

Create experiences worth posting

The next part is if you are going to do events, and you can even do events at low cost because you can do cross-marketing or cross-promotion partnership events. That allows you to actually seed product into the hands of influencers at either your own events or other people's events, again, at a very low cost. And most of the time there are, I mean, at any given time, especially in the major metros, there's a million different events going around. Most of them can be targeted, or you can find the ones that are right to target your particular audience. And most of the production teams or the marketing teams that are in charge of those events are super happy to comp fees in exchange for product seeding. 

So that is how organic influencer marketing works and how you can make it work for you.