Tamara Mellon

Marketing case study

Luxury footwear by Tamara Mellon

The challenge

When luxury footwear brand Tamara Mellon approached us to create, execute and elevate their pop-up event at the Create & Cultivate conference, we were downright giddy. (We love their pumps!) The challenge was to take a brand with some serious brand equity and ideate out-of-the-box solutions to engage women amongst a sea of other vendors also vying for attention.

The results

On May 4th, 2019, Create & Cultivate hosted its annual conference in beautiful Industry City, Brooklyn, where women came together from around the world to be entertained, enlightened and inspired—and to shop! EMB partnered with luxury footwear brand Tamara Mellon to create a one-of-a-kind shopping experience for the events 1,500+ attendees. From conceptualization to execution, this walk-in shoe closet was produced in under two months and generated “the highest number of social media interactions” for Tamara Mellon to date.

The results

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