It’s no surprise that Internet trends are changing, and fast. The Internet is so influential that people are changing their habits to match the latest trends. One of the biggest trends that the marketing world is noticing is the way that people are reading stories. The industry to take the biggest hit from this the news, local and national broadcasting. Gone are the days where people would sit and read the newspaper or tune in for their favorite programming. Now are the days where people want news and they want it fast. They also don’t want to read about it for a very long period of time. The norm for digesting content and news is reflecting the way influencers are releasing information.
People want to see pictures, videos, and little witty written blurbs that don’t contain a lot of writing. That type of content is easily digestible and easily shareable. This impacts (or should impact) what kind of content you’re writing. For instance, if you’re writing a wordy, long, blog post, that contains important information, but isn’t broken up with images, then you’ve already lost half your readers. Attention spans are diminishing and the act of reading is taking a plummet. For producing blog content or writing content, we suggest:
If you don’t think you can write a blog post that caters to your audience, give us a call and we’ll be here to help! We've got some experience in the blogging world that we would love to pass on.
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Image via (BOSSFIGHT)