Right now, your business /marketing strategy may look a little different. We're in the midst of a global pandemic, and there is no doubt that emotions are running high. As a marketing agency, it's our job to know when to pivot our own as well as our client's marketing strategies. Because of all that's happening with COVID-19, you'll likely have to adjust your messaging and be tactical in the way you approach your audience.
Check out Laurel's third article for her series on WITI to learn more about developing smart content during these crazy times HERE.