With COVID-19 upon us, branding is more important now than ever. It's a scary time and people are looking out to see how their favorite brands are dealing with the situation. While it may not be the time to be pushing sales, it's certainly the time to put your best foot forward and showcase your brand values in order to build a community. In order to market successfully during this time, you have to be able to connect with people and their stories. After all, companies are made up of people, and stories are just narratives that are the foundation of great marketing.
Check out Laurel's second article for her series on WITI to read more about the importance of brand building HERE.