Tax Day Email Subject Lines From Straightforward to Screenshot-Worthy
April 15 has to be one of the worst days of the year. In the United States, it’s the date by which most individuals need to submit their income tax documents to the Internal Revenue Service (IRS). It’s not an official federal holiday, but if it were, it would without a doubt be the most boring one.
But businesses have found ways to capitalize on the nod-off-worthy non-holiday. Since many taxpayers receive a refund due to overpayment, consumer spending tends to increase after the deadline. And as audiences reach for their recently restocked wallet, B2C brands reach out to offer freebies, discounts, product drops and more.
Separately, “Tax Day” and “emails” may be boring to most, but, as marketers who know how incredibly effective email marketing campaigns can be, we get super stoked when we put the two together.
25 Tax Day Email Subject Lines
There’s a Catch-22, though. While you’re sending out Tax Day emails, so are your competitors—if they’re smart. Simply sending an email isn’t enough; you need to send one that stands out with compelling content that starts with a great subject line.
Whether you’re a demure B2B brand with a prestigious reputation or a loose-cannon B2C brand with lots of personality, we have some golden subject line options to augment your email open rates.
- Taxes are done. Reward yourself.
- Treat yourself to self-care with your refund.
- Yay, it’s Tax Day! Take 10% off.
- Work hard. Spend harder.
- Is cooking dinner taxing? Order out.
- Got your national and state? Now shop local.
- Our favorite season? Tax season.
- You filed. Now get wild.
- (Happy?) Tax Day!
- Put government money to good use.
- Retail therapy? The IRS said you could!
- Calculating your Tax Day discount…
- Uncle Sam sent money. What now?
- You spent your refund on WHAT?
- The IRS takes, but we give. Here’s a $5 discount.
- Ew, David! Do your taxes.
- The US wants your money. All we want is a click.
- Get in, loser; we're spending our refunds!
- Okay, money bags. Give us your taxes.
- You’re not Al Capone. Celebrate with a sale.
- Taxes schmaxes. Spend your money how you want.
- Is the IRS in your DMs???
- Size matters… when it comes to your refund.
- Hide from the IRS in [store name].
- Owe, shit! It’s our annual Tax Day sale!
Marketing Should Not Be Taxing
We partner with B2C, B2B and nonprofit brands that share our vision and values so we can elevate businesses that are doing great things in the world. Our experts buy into the philosophy that marketing should be exciting, not taxing.
If you’re ready to up your email marketing game, let’s schedule a call. Our contact form is shorter than a W-2, and we’re way more fun than your accountant. (Sorry, accountants.)
Cody H. Owens,
Content Director
Check out these other blog posts in our "From Straightforward to Screenshot-worthy" email marketing series!
