From 0 to 100: Best Practices for Your Brand's First Meta Ads Campaign

In the United States alone, businesses spend billions of dollars to advertise on social media platforms each year, and those numbers are still climbing. Much of the spending happens on Meta. Formerly known as Facebook, Meta remains a major player in the social media space. There are billions upon billions of accounts on the platform, and the amount of targeting that can be done based on user behaviors and interests is attractive to advertisers, to say the least. 

As such, it is important to understand some of the best practices for creating your brand's first Meta ad campaign.

5 Meta Ads Best Practices

1. Create a Robust Facebook Page 

The first thing to do is to set up your Facebook page. You want it to align with your brand's image while also being attractive and appealing to your visitors. Getting that all to line up exactly how you want takes more time and energy than you may think, but it is worthwhile. Getting it all set up properly in the first place will save you a lot of time in the future. 

2. Set Measurable Advertising Goals 

It is challenging to measure the success or failure of your advertising campaign without quantifiable marketing goals. As you start the process of creating a Meta ad campaign, don't forget that you need to be realistic about your goals. Make those goals smart and attainable. You don’t want to get discouraged with the results.

3. Identify Your Target Audience 

Being aware of who your target audience is and what you need to do to capture that audience’s attention is so important. Consider some of these factors as you ideate your target audience:

• The age of the people that are most likely to be interested in your products 
• The disposable income available to those people
• The other interests that your target audience may have 
• The geographic location where most of your target audience lives

Knowing these factors can help you tailor advertisements to capture the attention of the people who are most likely to respond.

4. Run A/B Testing on Your Advertisements 

Determining which ads are most effective on Meta means running A/B tests to figure out which ads hold up the best. An A/B test is simply a strategic method by which one runs variations of the same ad to see which image, messaging, targeting, etc. performs best. You run one example of your ad and compare the analytics of that ad against the analytics of another version. Then, turn that data into insights to optimize your content as you move forward. 

5. Optimize Your Content Based on Its Performance 

Don’t set it and forget it. Optimize your ad content based on the metrics regularly. Updating your content repeatedly to ensure it meets the best practices of what you’ve learned along the way is the best way to ensure the quality of your ad campaign continues to improve. Even if you’re happy with how engaging your campaign is now, you have to assume that it can always be even better.

Meta Advertising Marketing Agency Partner

Your Meta ads aren't going to be perfectly polished when you start. That’s okay. In fact, that’s all a part of the process! You have to set hypotheses, test them with high-velocity A/B testing, and then optimize based on your learnings. Especially when you first start to advertise on Meta, it is only through trial and error that you can learn and see sustainable results.

Are you ready to start creating smart Meta ad campaigns?