“LA is having a moment.” When we first sat down to discuss partnering with the Los Angeles Economic Development Council (LAEDC) for Los Angeles Innovation Week (LAIW), it was this phrase from visionary and Innovation Director, Chris Rico, that inspired and excited Elevate My Brand to become involved on the project. The task? Create awareness through a digital and social campaign around a captivating month long series of events across Los Angeles, hosted by different innovation sponsors and partners, with the goal of the becoming the next SXSW or Art Basel of Los Angeles.
EMB’s efforts as the digital agency for LAIW concentrated on a social media and advertising campaign, with a specific focus on increasing awareness of LAIW, as well as increasing ticket sales for LA natives to attend LAIW events. Initially, LAIW had a small digital following on Twitter, just shy of 700 followers with no existing presence on either Facebook or Instagram. With less than two months to grow, Elevate My Brand put together a tailored strategy, and immediately began advertising, developing and executing social campaigns, influencer partnerships, and day-to-day operations across every digital platform. We teamed up with several influential innovators throughout LA county including Chris Denson with Innovation Crush and the team at California Technology Council for radio and digital growth, as well as content creation. Those strategic partnerships resulted in a collective 120 million digital impressions in that truncated timeline.
In just under two months, LAIW blew its goal of 50 live events out of the water, ending the month with 160 total events, a 300% increase and growth over LAEDC’s original projections. Further, EMB’s strategic audience targeting grew LAIW’s social media accounts to a collective audience of over 160,000 direct impressions.
~ Chris Rico
Clearly, LA’s moment has arrived, and EMB looks forward to even more exponential growth for #LAIW2016.