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  • Cake for Monarchs Marketing Case Study

    Cake for Monarchs Marketing Case Study

    With a beautiful look book and a story to share with the world, Cake for Monarchs blew us away with their creative vision for men’s clothing from the moment we took our first bite. With nothing more than design concepts, a few samples and a hunger for conquering the luxury men’s clothing market, we built a royal brand presence while simultaneously generating excitement for the line launch. In working directly with head visionary and designer, Sergio Munoz, and his team, we bridged international borders to create a digital representation of the company via a customized website and popular social media outlets. We concurrently developed offline channels by overseeing a lifestyle photo shoot, press opportunities, collateral development and partnerships to create a seamless marketing strategy. Here’s how we created the kingdom.

    Digital Strategy

    Website Development

    Just like fashion labels have unique looks all their own, so do brands, which need to maintain a consistent, uniform image in order be successful through multi-level marketing platforms. To create a website fit for a king, we brought in web experts, Baby Steps. We worked closely with the entire team to develop the custom website, including copy, taglines, story, and all other pages as well social channels (Facebook, Twitter, Instagram and Pinterest). We also led the development and integration of their CRM and irresistible offers, resulting in:

    • Web traffic increasing by 400% in a 1-month period
    • Page views increasing by 600% in same period

    Social Media

    Once the foundation for the online kingdom was built, we pushed hard in the social and content strategy space, creating bi-weekly keyword focused blogs to generate organic SEO traffic, developing and executing social advertising campaigns and overseeing daily social platform operations, resulting in:

    • Increased Facebook likes by almost 4,000% in 4 month period
    • Increased Instagram followers by over 200% in 3 month period

    Offline Initiatives

    Lifestyle Photoshoot

    While the clothes do speak for themselves with amazing attention to detail and bright pops of color, we needed a way to convey that to those who couldn’t see, touch and be awed by them in person. So in order to close that gap, Elevate My Brand orchestrated a full-scale lifestyle photo shoot, flying in an international model and executing all aspects of pre-production, day-of and post-production, which included:

    • Location scouting, sourcing and negotiations
    • Hiring and working with:
      •  Photographer
      •  Stylist
      •  Hair and Make Up Team
      •  Model
    • Creating detailed shot list
    • Acquiring props
    • Executing day of production
    • Follow up with all vendors and teams

    After the whirlwind of colorful clothing came to a close, we worked intimately with the photographer and designer to choose which imagery would be selected for the website, social channels, electronic press kit, business cards and other collateral pieces you see today. 

    Press Opportunities

    Elevate My Brand sent out press kits, drafted up press releases and set up meetings with industry experts and influencers, introducing Cake for Monarchs to a development/operations team and sales team, and providing them with several press and partnership opportunities in order to increase visibility for the brand. The results were nothing short of excellent, and included:

    • An acquired partnership with the 2014 FIFA World Cup
      • Dressed Azteca Deportes News Anchors
      • Invited to dress News and Sports Anchors for 2015
    • Sponsored boxer, Cristian Mijares
    • Placement in The Snob Magazine
    • Secured media opportunities with
      • LA Magazine
      • Thrillist
      • Esquire
      • The GRAMMYS
    • Secured MAGIC showcase opportunity