Brätworks

When we first met with Brätworks, they were little more than a great restaurant concept and a logo. Now they’re known as one of the best things to have Southern California, with their flagship store in San Bernardino, a location in the Sherman Oaks Westfield Mall, and pending locations coming this year in Redlands, Valencia and Palm Desert. Their first location, which has been open for a little over a year, has quickly become a neighborhood favorite. 

Because of the success of the brick-and-mortar location, the owners decided to take a chance and create a food truck with a limited menu to act as a marketing vehicle to bring the Brätworks brand to more hungry customers. With the truck making appearances all over at food truck festivals, private parties and other community events, and their expansion plan underway, Brätworks will soon become a household name. The natural evolution and brand visibility has elicited multiple franchise requests, which they will be entertaining in 2016. Learn about how we helped them to BYOB: Build Their Own Brand.

When working with a brand like Brätworks from the very beginning, everything has to be built right the first time.  We worked closely with the Brätworks team to develop their website including copy, taglines, all page development, as well as all social channels (Facebook, Twitter, Instagram and Yelp).  We also led the development and integration of their CRM, irresistible offers, and custom survey which has increased: website traffic by 116% in a 2-month period, page views by 110% in the same period, traffic to the website from social media by over 500% in the same period as a result of social advertising.

The brand had such a fun, young energy that we knew it was positioned well to take advantage of local media outreach.  In order to do this, we built a high-impact press kit that outlined the story of the brand, as well as the future growth plan, testimonials, ingredients, speaking topics and fun frankfurter facts, etc.

Once the website, social platforms and deck were built, we pushed hard in the social and content strategy space, developing and executing social advertising campaigns, monthly newsletters, and day-to-day social platform operations.  We garnered fabulous reviews from local food bloggers and customers alike and ran fun and engaging social media contests for prizes and gift cards. 

A brand’s visibility is exponentially grown online, but without an offline presence and true engagement with their audience in real life, a brand would live in a vacuum. We have been able to develop authentic relationships with the local community including real families, students and individuals who have truly found a connection with the brand. Our initial offline strategy included a successful Grand Opening Celebration, held to commemorate the flagship store with over 1,000 hungry guests in attendance. We had live coverage by KGGI and offered attendees: face painting, games, prize giveaways, swag, day-long deals and discounts. We also successfully executed partnerships for Brätworks with ChowNow, Bertha Mae’s Brownies, Lagunitas and Hangar 24.

Our campaigns for Brätworks have also garnered outstanding results. Our local radio ads through KGGI station had over 600,000 loyal listeners through iHeart radio. Our college TV ads reached over 12,000 unique viewers, and our local print ads for the brand reached 4,700 homes. We also successfully executed a College Campaign to attract local university attention, orchestrated the Brätmobile launch and have continued to develop in-store offers and advertising.