Originally, Jane's goal was to turn her dreams into reality by increasing the visibility and awareness of her functional line of clothing for female professionals looking for office appropriate yet stylish wardrobes. Considering that the brand was in start-up mode and that budgets were limited, EMB was tasked with creating actionable strategies and creative campaigns that moved the needle but didn't break the pocketbook in order to expedite brand growth.
EMB began monitoring website activity in August of 2021. Since then, we saw an uptick in users, sessions and page views, with new users making up 192.9% of the website activity. Around Q4, there tends to be a dropoff in website visits due to online fatigue during the holidays. However, Jane experienced the opposite. This was a direct result of an organic social and social ads push that were tailored for her brand.
We also saw 658% increase in newsletter subscribers, which created another valuable touchpoint for visibility and brand awareness. Along with this significant subscriber expansion, we saw post engagement increased by20,210% and new followers, across all platforms, increased by 26,700%.
In Q1 of 2022, Jane revealed her new Spring Collection at the #WhatSheSaid Fashion show in Los Angeles, CA. This marked a special occasion for her as this was the first time her line was in front of such a large number of eyes. With so many people waiting to see what's next for Jane, EMB knows the next iteration will be significant.