Creative Mindmap

Everyone is creative, but not everyone can refine a creative process or perspective. That is what our Creative Mindmap session does. It’s a crucial step in our client discovery phase where we explore your brand through engaging exercises, such as Word Vomit, WWWWWHat and Content Matrices—to name a few. EMB experts poke and prod with strategic questions to better understand your brand at its core. Not only does this allow our team to get to know you quickly, but it also creates consensus in your team and reveals gaps in your creative strategy. Win-win!

This session is the second step in our exploratory discovery process. It’s the middle child, if you will, between our Digital Mindmap and our Roadmap. Except there’s no Middle Child Syndrome here; this session is one of our favorites.

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