Methodist Hospital Foundation

Marketing case study

The challenge

We were honored when we were invited to collaborate with Teri Kinne Events to produce the Methodist Hospital Foundation's 25th Anniversary Gala. An annual black-tie evening taking place at the Pasadena Convention Center, the “Crystal Ball Gala” needed to be perfect. With almost 1,000 medical professionals, donors, supporters and sponsors expected to be in attendance, we needed to bring our A game. While we had a lot of work cut out for us, we were inspired by the MHF mission. As event planners, our mission was simple: a bigger, better gala that fundraised even bigger dollars

The challenge
The results

The results

For such an important event of this scale, we had to be hyper attentive to every minute detail. In collaboration with Teri Kinne Events and the Crystal Ball Committee, our team ran committee meetings to discuss décor, invitations and sponsorship, and oversaw the relationships with floralists, musicians, celebrities, hotels and all other vendors. EMB managed a team of over 100 professionals over three days, which included load-in and day-of event production.

The Crystal Ball Gala was one of the “it” events in Pasadena, Elevate My Brand managed a team of over 100 for a 3-day load-in and day-of event production to ensure that every guest felt the red carpet experience. Pre-production included organizing all décor concepts, hosting a VIP meet and greet with celebrity guest and performer, Paul Anka, publicizing the event in all Los Angeles, Pasadena and Glendale news calendars, and coordinating with all teams, including:

  • Floral
  • Music
  • Celebrities
  • Photographers
  • Silent and live auction
  • Registration
  • Volunteers
  • Bar
  • Catering
  • Venue
  • Hotel accommodations
  • Sponsors

Fundraising Results

By integrating a new digital registration and silent auction system, as well as bringing some new life to a live auction and paddle raise, we supported the organization in raising over $1,000,000 for the hospital. Proceeds from the event provided resources for new medical technology, first-rate hospital facilities and high-quality personal health care services, as well as supported extensive outreach programs benefitting the local community. With over 60 amazing silent and live auction prize packages, including VIP golf outings, private jets to Vegas, Mexican resort vacations and even a personalized piece sung by performer Paul Anka, the results for day-of fundraising were remarkable. Here are the highlights:

  • 121% increase in onsite fundraising from the 2014 to 2013 Anniversary gala
  • Over $300,000 raised from the silent and live auctions and paddle raise
  • $80,000 in ticket sales
  • Over $30,000 in program ad sales
  • Over $650,000 in sponsorship

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