Our Work

  • Back to Work
  • Worxbee Marketing Case Study

    Worxbee Marketing Case Study

    The Goal

    Worxbee is an executive assistant (EA) solutions company that pairs EAs with executives who will thrive together. When Founder and Visionary Kenzie Biggins launched Worxbee in 2013, her goal was to create stable income for women and EAs so they could provide for their families while doing the work they love. When she did not see results she wanted and her clients deserved, she left her hometown in Atlanta, GA, to scale her business in Greenville, SC, where she hired our team to make Worxbee a household name.

    The Challenge

    When Worxbee engaged Elevate My Brand, their goals were to create consistent messaging, increase brand visibility, launch new products and provide education for their EAs. At the start of our engagement, their marketing approach was limited by channels and did not have a defined strategy to move the needle or eclipse their competitors. While their vision was clear and their team was ambitious, Worxbee had to compete with heavy hitters such as Upwork and Zirtual.

    The Services

    • Digital Mindmap
    • Creative Mindmap
    • Roadmap Report
    • Social Media Strategy
    • Blog Management
    • Website Updates
    • Keywords Audit
    • Social and Search Ads
    • Email Campaigns

    The Results

    We began with a Creative Mindmap to get to know their brand from a creative and cultural perspective. From there, we conducted a Roadmap report to analyze the health of their website and their social media presence, as well as the digital landscape of the executive assistant staffing space. Together, the Mindmap and Roadmap allowed us to develop a comprehensive scope of work rooted in data.

    For phase 1 of our work, we fixed several website errors and set up necessary accounts such as Google Search Console and Google Analytics to track our success. These solutions contributed to 1.1% increase in site health, a 15.6% uptick in new visitors and a 5% click-through rate. Our work also increased the value of their organic search keywords $42 per month to over $5,000 per month. We saw a 100% increase in website visitors in January of 2022, and by the end of June 2022, that number grew by an unheard of 1,462,775% with an average of 14,000 users each day! Plus, within a year, their Authority Score grew from 17 to 28—a dramatic increase. (We can’t take all the credit; in that time, Kenzie was a guest on 60 Minutes, which skyrocketed our collective efforts. Watch it here!)

    After we created and standardized their social accounts, we quickly got to work on building a robust social strategy. We started with an organic approach and saw a 2,225% increase in organic engagement on LinkedIn and a 100% increase in reach on Facebook and Instagram. LinkedIn was recommended to reach the executives within their target audience, which proved to be a great move because engagement grew by 3,582% and custom button clicks increased by 7,133%. Custom button clicks also grew by 483% on Facebook and 2,600% on Instagram.

    One of the most notable improvements was in their newsletter performance. We achieved an open rate of 28.4%, which is well above the industry standard for the recruitment and staffing (19.33%), consulting (20.13%) and professional services (21.33%) industries. We established a twice-monthly email cadence and saw firsthand how positively subscribers responded to the updates. This led to new leads and new opportunities for Worxbee to grow its EA database.

    The Data