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  • California Women's Business Center Network Marketing Case Study

    California Women's Business Center Network Marketing Case Study

    The Goal

    California Women’s Business Center Network (CWBCN) is a non-profit organization that provides resources and funding to primarily women entrepreneurs. They aimed to create a cohesive brand for all 20 of their organization's centers; each with their own goals, community, demographics and mission. Our team was not only tasked with a re-brand for this network but also social media best practices and market research. 

    The Challenge

    Their C-suite team wanted a brand refresh that reflected the network of centers as a whole instead of the current branding—individual centers. Since California Women’s Business Center Networks is a nonprofit with a national reach and many stakeholders, coordination with their team was a challenge. The second biggest challenge was creating a brand identity that spoke to disparate audiences (business centers, government agencies, entrepreneurs and investors). We’d be remiss not to mention that everything had to be reviewed and approved by multiphle stakeholders, which slowed down our usual process. Our team was tasked with conducting a complete brand refresh to move their network into the digital age.

    The Results

    After getting their C-suite team on the same page, our team launched a beautiful brand refresh that included a digital mindmap, a creative mindmap, an audience survey and social media best practices accompanied by a brand book and strategy for how to implement the changes on their website and socials. The team at California Women’s Business Center Network was elated with the fact that they finally had a cohesive brand that their clients and third-party vendors could recognize no matter where it was presented. This project was right up our alley as we are a company that takes pride in elevating non-profits.