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- EMBiz: Rebranding: What? When? Why?Are you deciding whether your brand should undergo a rebrand? Learn from a marketing expert about the deciding factors you should discuss when updating your branding.Oct 1, 2024
- World-Building in Marketing: Why It’s Essential for Character-Driven BrandsCharacter- and mascot-driven brands can create even deeper customer connections with smart world-building. Here are our marketing experts’ top tips.Sep 25, 2024
- EMBiz: Brand Purpose vs. Unique Value PropositionWhat's the difference between brand purpose and brand proposition? The answer is all about identity vs. strategy. Listen to our EMBiz marketing video for more!Jul 24, 2024
- EMBiz: Washing Away Rainbow WashingIs your brand planning a Pride marketing campaign? Read our blog to find out the answer to your question, “what is rainbow washing” and how to avoid it.May 28, 2024
- Typefaces for Dummies: The Basics of Finding a Branded FontStruggling to choose the right font? This guide covers the fundamentals of font selection with tips from the marketing experts at Elevate My Brand.Apr 10, 2024
- Our 3 Favorite Rebrands of 2023 and Why They're So Good2023 was a great year for rebrands. At Elevate My Brand, three of our favorites were Pepsi, Burberry, and Reddit. Check out the key aspects of each one!Mar 27, 2024
- A Case for Humanizing Your Brand's Internal Marketing LanguageConsumers can tell when what you say on the outside isn’t what you say on the inside. Authenticity is key in marketing. Here’s how to humanize a brand from within.Feb 21, 2024
- The Marketing Step Many Starts-ups Skip: Know Your AudienceHalf of small businesses fail due to poor marketing strategy plans, and much of that is due to nonexistent audience research. Here’s how to discover your customers!Nov 22, 2023
- 7 Ways to Stay Relevant as a CPG BrandStaying relevant as a brand means keeping up with social and cultural aspects of your audiences’ lives. It’s easier said than done, but we have seven tips.Oct 4, 2023
- EMBiz: How to Make a Digital Press KitA digital press kit saves your company hours of explaining exactly what you do and who you are. Learn how an EPK can elevate your brand on our marketing blog.Sep 5, 2023
- EMBiz: What is a Brand Book?A brand book is a guide that outlines your business's look, feel and sound so you present cohesively to the world. Read more on Elevate My Brand's marketing blog.Aug 8, 2023
- EMBiz: How to Rebrand Your BusinessIs a facelift in your company's future? Learn how to rebrand your business with tips and tricks from Elevate My Brand's marketing content director.May 2, 2023
- EMBiz: How to Find Your Target AudienceAward-winning marketing agency Elevate My Brand outlines the best strategies to find your target audience online. Watch the video for audience persona tips!Mar 7, 2023
- EMBiz: What to Expect from Your Marketing AgencyIf you haven't worked with an outside team before, you may not know what to expect from a marketing agency. Elevate My Brand CEO Laurel Mintz is here to break it down.Feb 7, 2023
- EMBiz: How to Brand Your BrandWhat are the first steps of brand building? Laurel Mintz, CEO of Elevate My Brand, demystifies the process in this Branding 101 video. Watch now!Jan 10, 2023
- EMBiz: What Are Sonic Logos?Sonic logos are logos with an associated sound, like Netflix or YouTube. For more info on the power of sonic logos, watch Elevate My Brand's marketing vlog!Jul 12, 2022
- EMBiz: Consider a Post-Pandemic RebrandSo much has changed in recent years. A post-pandemic rebrand may be a good idea. Laurel Mintz, Elevate My Brand's CEO, has insights to help you make a decision.Nov 30, 2021
- How to Turn Negative Comments Into Positive Branded MomentsThe best way to deal with negative comments on social media is to turn them into positive interactions. Elevate your social media marketing with these tips.Nov 4, 2021
- Tips to Get the Best Customer or Client TestimonialsGreat customer testimonials make content marketing easy. Read our blog post to learn how to ask for testimonials that elevate your brand awareness!Oct 21, 2021
- 5 Tips to Make Your Content More ConversationalPersonalization is essential for brands, but most marketing conversations come off like bots. Here are our key tips to elevate your conversational marketing strategy.Sep 9, 2021
- EMB Hot Take: Curse Words in Content Marketing: Hell Yes or Hell No?Should my brand use curse words in content marketing? F&$% around and find out in our blog post on good strategies around bad words.Aug 5, 2021
