From Direct to Downright Deranged: Email Subject Line Ideas for Back to School
I’ll always remember the time an intern asked me, “When do we get out for the summer?” It hurt me to be the one to tell her that there is no equivalent of a student break in the real world; we work year-round, unless we want to take our precious PTO.
As a mid-30s marketer, I haven’t had a three-month summer vacation without woes or worries in well over a decade. The closest taste I get to such a thing each year is supporting clients in their back-to-school marketing campaigns. Is it as fun as backpacking through Europe or burning on a beach packed with carefree youth? Absolutely not.
What I can do, though, is make the most of it—and that includes having fun with back-to-school email marketing messaging.
25 Back-to-School Email Subject Lines
Email subject lines should be short and sweet—under 60 characters, and, if possible, personalized. They should also be clear and direct. However, that doesn’t necessarily mean you can’t have a good time with it; you can write the world’s most deranged subject line sometimes if it’s on brand and engaging in the right way.
Here are 25 options your company can use to elevate your next back-to-school email marketing campaign:
Get back-to-school steals!
A+ deals inside
No school? Cool!
Savings as easy as ABC 123
Shop smart, then get smart. 🤓
Checkout while school's out.
Loading: first day of school...
Put this on your school supply list!
Backpack? ☑️Books? ☑️ Discounts? ☑️
Here's a $10 allowance to spend.
25% off school supplies? You're kidding!
The kids are home? You deserve a deal.
Look classy this school year
Our favorite subject in savings
Do the math: $15 off with $100 purchase
Homework: shop our new collection
Take the W. It's BOBO all day.
We know discountology.
Semester? I hardly know 'er!
Oops, a dog ate our prices
Shut your bullies up with 🔥 shoes.
We've been studying you...
Bruh, these sales are bussin'!
30% OFF??? SKIBIDI!
Spend that child support check!
We’ll Take You to (Marketing) School
Whether you think our email subject lines make us geniuses or mean we need to see the guidance counselor, we hope you will use these—either as-is or as inspiration—to elevate your back-to-school marketing campaigns this year.
If you need more ideas or want to see what else we can do in a group project together, let’s chat after class. We have extensive experience in CPG, B2B, F&B, saying our ABCs and much, much more. Talk to one of our highly educated marketers today!
Cody H. Owens,
Content Director
Check out these other blog posts in our "From Direct to Deranged" email marketing series!
