From Direct to Downright Deranged: Email Subject Line Ideas for Mother's Day

Mother’s Day is that special time of year when we show the moms who raised us all the love and gratitude in the world, and then shower them with gifts. Since it’s such an important day, it’s one of the busiest marketing seasons of the year. Almost every brand in the world plans and strategizes their Mother’s Day marketing efforts well in advance, so it can be really hard to stand out.

Since email marketing is still one of best conversion tools out there when it comes to Mother’s Day marketing, mom’s inbox is a great place to snag her attention and show her some appreciation. But she’ll never see your message unless you capture her attention first.

25 Mother’s Day Email Subject Lines

Make sure the moms who support your business know that you support them with an engaging email marketing strategy. Here are 25 Mother’s Day subject lines, ordered from basic to bonkers:

1. Mother’s Day is right around the corner.
2. Celebrate mom the right way!
3. Treat mom with our exclusive collection.
4. Give mom the gift she deserves.
5. We have gifts to make mom smile.
6. To mom: Mother’s Day deals 
7. Mom’s special day has never been better.
8. Forgetting something? Tomorrow is Mother’s Day!
9. Celebrate the mom who’s always had your back.
10. Your mom deserves more than a card.
11. Be mom’s favorite child this year.
12. Mom can find anything. Find her something instead!
13. Spoil the mom who spoiled you.
14. Is your mom the bomb.com? 
15. Still grounded? Make it up to mom with a gift.
16. Were you a bad kid? Say sorry with a Mother’s Day deal!
17. You gave mom gray hair. Now give her wine.
18. Give mom something other than a headache!
19. Surprise mom this year (in a good way)!
20. Apologize for eating all of mom’s cake last year...
21. Inside: a gift for moms for not disowning us.
22. Mom deserves a medal, a margarita, and a…
23. Your last Mother’s Day gift sucked. Do better! (Here’s how.)
24. Thank mom for not selling you to the circus.
25. Mom’s had enough of your sh*t. Get her a gift!

Bonus: Mom, you’re the reason I made these insane email subject lines. <3

Why You Need an Email Content Marketer

So, now you have some ideas for email subject lines. We’re glad we could help! However, it doesn’t end there. A subject line is only one piece of the puzzle. You need a smart targeting and retargeting strategy as well as strong content that converts. 

If you’re ready to level up your email marketing, reach out to our experts. We’re good at all the things!