What is an EPK?
EPK, short for electronic press kit, is a pre-packaged set of promotional materials of a person, company, or organization distributed to members of the media for promotional use. They are often distributed to announce a release or for a news conference.
What are they used for?
Press kits are commonly used for product launches, new company launch, mergers and acquisitions, news conferences and large events and industry trade shows.
How can you put together a press kit?
Make sure your EPK has the following elements:
Quotes from people about your work,
Gig or show information (if applicable)
Links to your professional work (audio, video, images or texts)
Add professional pictures. Try to get a professional to shoot you and include 2-3 pictures in your EPK.
Keep the biography short. Your biography should include where you are based and a brief sketch about your professional work. Please do not make this long and do not bore your reader with details of your struggle or other irrelevant details.
Include contact information. This should clearly state where can you be reached, your phone numbers, emails, postal address and link to your website (if you have one).
Include a few quotes from other professionals in your field that have something positive to say about your work. Do not make the mistake of providing quotes from friends or family. If you are just starting out than try to get quotes from your teachers or professors.
Provide links to your professional work, which should include your professional videos. Make sure that all links are working and are of good quality.
Businesses big and small can help their company get noticed by producing and providing electronic press kits to media outlets, trade magazines and news organizations. This cost effective promotion tool can be put together in just a few hours and eliminates the cost and waste associated with printing traditional media kits.
There are tons of example EPKs online. You can contact Elevate My Brand if you need help creating your EPK, we would love to help.
What are some of your favorite EPK examples? Share in the comments below.
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