Kindness is key! At Elevate My Brand, we value kindness and know that the way we treat people is part of our brand. No one wants to do business with a company who doesn’t value or respect them, and that respect starts the moment the client walks through the door. At EMB, we do our best to make sure every interaction represents who we are and what we stand for. Here are some ways to elevate your brand’s hospitality.
A company’s first interaction with someone will often be via email or phone, especially during COVID-19 times! Leave a great first impression by showing kindness in all of your communications. A polite welcome email can set the tone for the rest of your business relationship. “Looking forward to connecting!” or, “I hope you had a great weekend!” or even, “Ahoy, matey, and welcome aboard!” can do the trick. Make sure it’s in your authentic brand voice. You can sprinkle some of these phrases throughout your communications to add in a layer of warmth. Also, remember the three Ps when answering the phone at work: positive, polite, professional.
If someone is visiting the office, it is nice to have someone there to greet them when they come in. At EMB, we welcome our guests at the front desk when they arrive and offer them water or coffee (or even kombucha). If they’re early or we’re running a little late, we let them know when we expect to get started, and sometimes we strike up some conversation. And, of course, we always say goodbye when they leave. Usually this involves a handshake or a hug. It sometimes includes cuddles from Miso or Twizzler. These simple gestures will make visitors feel welcome and leave a lasting impression.
We go the extra mile for our new clients. Once we sign on a new client, we send them a custom branded candle and a card. For your brand, going the extra mile could mean sending a thank you note or email, or dropping by the client’s office to say something nice in person. Going the extra mile can also look like promoting your new partner on social media or in your newsletter. No one wants to turn down free positive publicity. Never underestimate the power of gratitude!
You may not have had a great welcome email or reception strategy in the past, but now is the perfect time to think about how you can improve and what that means for your brand. No one is visiting anyone’s office right now thanks to COVID-19, but when we start opening back up, you can start anew! And we hope you can visit our office soon, too, so we can show you some of our fabulous EMB hospitality.
Eryn Pendergast, Executive Assistant
Elevate My Brand