USA Today - Best Bet for Kraft-Heinz: Un-Kraft

Branding issues are proving to be the main component that hinders a product from reaching the target audience. Even the larger companies are falling into this trap ike Heinz and Kraft. CEO Laurel Mintz address how some of the big companies faced this in the retail grocery and how they overcame it in this article, featured in USA Today.

Read more at: http://www.usatoday.com/story/money/2015/03/26/kraft-heinz-merger-mega-merger-image-branding/70486060/