Whether it’s a business card, coupon, or small ad space, marketing a brand or business with a limited amount of space can be challenging. It’s impractical to squeeze tiny paragraphs or use multiple photos in a small space, but there are a number of ways in which small spaces can be manipulated to present big ideas.
As the saying goes, you must work with what you’re given. When tasked with working on a small space, marketing teams must think of ways to use the limited space to their advantage. From a branding perspective, an image, logo, or font can induce onlookers of curiosity and interest, which can be directed towards the business.
This post was originally published for Couponler, read the rest of Laurel's advice here.