How to Get Into the Heads of the Right Consumers
There is a science to the way people think and feel. These triggered emotions are digested from the wide range of marketing influences that people see on a daily basis. Everywhere you go, marketing is capturing your eye, and leaving a lasting impression on your thoughts, feelings and behaviors. Consumers want to invest in an experience, tangible item, or brand that fulfills their wants and needs.
Are you a trend setter or seeking out the latest trends? Companies can master the art of brand voice just by connecting to the right consumers. The first step to success is targeting the desirable individuals that align with mission of your company. Based on psychographics and demographics, your company can direct all messaging to those found within your social media network.
Make them feel something. It's that simple. A key aspect to consumer behavior is establishing the consumer's intention. Regardless of the why, people are searching for brands and companies that meet their personal, work or overall fulfillment goals. To get in the heads of the consumers, you must create an emotion that can be met by your product or service. Whether that's a feeling of nostalgia, sadness, excitement, aspiration, etc., people are more likely to act based on the way that they feel.
The psychology of sales and consumer behaviors align with the consumers overarching goals. Products and services can signal wealth, success, and power. Consumers seek tangible luxury items that prove your status among others. Your company can create products or services that show value due to exclusivity and aspirational desire. Let' face it...consumers want to be ahead of the times, but also make a statement within the current trend.
This article was originally published for Ince. Magazine, read the full piece here.