EMBiz: Organic Marketing On TikTok
TikTok is still a fast-growing social platform, and you can still go viral on TikTok with organic content. So everyone wants to know how to really do organic content well on TikTok.
Find Your Series
The number one tip that we execute with our clients and on behalf of our clients and even ourselves is making sure that you're actually relying on series-driven content. It's kind of like Marketing 101. You've heard me talk about how you need, you know, anywhere from 8 to 16 potential touchpoints for a customer or client to know, like, and trust your brand and to make a purchase or hiring decision. It's really kind of the same thing on social. Think about how many messages you're inundated with every single day. I know a lot of us like to doom scroll, and think about how quickly one message goes in and out of your brain. But if you are creating a series of content that is, for example, on the agencies or on the venture side, like we do VC Vernacular, you're starting to kind of seed that consistency, that brand messaging in your potential customer's brain. So it's not just a one-and-done.
Highlight Your Products
Feature and tag your products. You wanna make sure that you're giving your audience the immediate ability to make a purchase decision on platforms. So posting isn't enough. You've gotta make sure that you're featuring specific products and tagging them through to make a purchase. TikTok Live Shop is actually really fantastic for that and another really fast-growing platform that you can utilize both organic and paid.
Show Your Brand
Use consistent visuals and messaging. You will always see that our framing is always the same, our messaging is the same, our intros and outros are always the same, and that's really how you create an audience that knows, likes, and trusts you, follows you on different channels, really pays attention to your messages, and hopefully makes a purchase decision.