It’s safe to say the COVID-19 pandemic has radically shifted how businesses both large and small need to approach their marketing strategies. With the sudden rise of the stay-at-home economy, it’s imperative that brands pivot swiftly to digital in order to stay profitable because, now more than ever, consumers are turning to social media as a source for content, comfort, and even creativity.
In fact, social media views and engagement have increased by over 30% in the last two weeks, according to Laurel Mintz, CEO and founder of the digital marketing and live events agency Elevate My Brand. We tapped the marketing pro to find out how brands can support their communities and remain profitable in these uncertain times for the latest installment of our Ask an Expert Instagram Live series.
Read more from Create&Cultivate on Laurel's five practical marketing tips for staying profitable and coming out of the coronavirus crisis stronger than before.