Having a social media strategy is an important part of your marketing plan, but it isn’t the most important part. Social media is a great way to get your name out there and to spread the word to a vast audience of people,, as long as it fits within your overall marketing plan. The success of your social media account relies on the success of your branding, and the success of your business. If you focus entirely on social media and not your business, then there won’t be much of a business to support your social media efforts, leading to a lack in actual growth and ROI. If your business is successful, then your followers will be attracted to your social media accounts and you will begin to see organic growth and can develop a social strategy from there.
Social media is a great and easy way to automate outreach, but social media should never monopolize all of your time. It should be one method for your audience to connect with you more and potentially attract a few people, but social media should never be your only source of attraction and interaction. The biggest problem you face by focusing only on social media is that you do not own the social media site. You don’t own your Facebook, Instagram, Pinterest, or even Twitter. You may be in control of your account, but if anything were to happen to that site like a change in algorithm or they had to shut down completely for whatever reason, your account and your entire business would go down with it. If you’ve put everything in your social media basket, you have nothing to show at the end of the day.
In short - social media is important, but it should never be the main focus of any business. It’s important to plug into the right social networks for your brand but also make sure that you’re delegating and automating to make the most of social media and to be aware of your time, as we all know, time is money.
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