I’m sure you’ve heard the big conversations in the digital space, which is of course, content. We’ve had a few conversations about how to create a creative schedule for your brand and make sure you are tapping into SEO terms, long tail key words, etc. What we haven’t talked about is how important it is for you to react in the now.
What that really means is making sure that not only are you talking about the generic terms, the general relevant topics of your industry,but that you are always keepinga up-to-date whether through other people’s blogs, magazines, newspapers, whatever is your medium where you intake your information from, and that you are reacting to the information to your audience as well.
You can do this by making sure that you get on camera and have a quick conversation with your audience about the things that are happening that day, that week, or that month that is relevant to your market because your audience wants to know that you are in the know, you know what’s happening, and you’re staying in touch with what’s current in the marketplace. It will give them a lot more confidence and trust in you and it will give you a lot of experience in your market and expertise.
Make sure that you’re able to pivot easily, create neat content, and staying in the now. That’s it for now from Elevate My Brand. If you need any help with your brand, send us an email here.