Hi everyone, Laurel Mintz here with Elevate My Brand. These surges are crazy! I don’t know about you, but so many of my friends and family have gotten sick and I think it’s really important that we address how to be a supportive leader during this crazy surge.
I know we were all hoping that things were gonna kinda normalize a little bit after the holidays. That certainly has not happened. But it’s so important to lead with empathy and making sure that you’re putting your people first. What we’ve also seen during this great resignation is that people want to work with and for a company that they really believe in and that is supportive and empathetic to their needs. And so, here’s a great example or great opportunity for you to really show up for your team and make sure that you’re putting them first––their health, their wellness, and the wellness of their families. Cause let’s face it, there’s a lot of people out there whose kids are sick or whose parents are sick and they have to come in and support as well. So it’s a really complicated conversation to have, but making sure that you are showing your appreciation, whether that’s with gift cards or food deliveries, or whatever floats your boat or their boat I should say, and making sure that you’re really being flexible.
I always say I never care where the work gets done or when the work gets done as long as it gets done and the clients are happy. So that might mean that you have to be a little bit more flexible with the timelines, the timing of your team’s work schedules. Show them the bigger picture. This is also really important. Sometimes and especially when you’re in those moments of fear and doubt, it’s harder to see that 30,000 foot view. So remind them why they're with you and why they're working for the bigger picture of your company or for the clients. Cause for us, as you know as a woman led company, we lead with that diversity angle and it’s really important to us and we believe that our team really finds a lot of value in that as well. So making sure that you’re putting those value sets front and center in those conversations as well, and just making sure that they know that their work matters.
We had a client the other day that I was on a call with who was so grateful, she said that you know what, before I met you and your team, I was ready to give up on my company, but because you’ve come in and really polished things up and gotten things moving and have been very strategic with my spend, I know believe that I can really elevate my brand. So that’s why we do what we do, and especially during these really challenging times, it’s a great opportunity to remind your team why they show up every single day. Be kind, lead with heart, be human, and elevate your team.