EMBiz - How Brands Can Connect to Consumers on Twitter

How Brands Can Connect to Consumers on Twitter

Cody Owens

Three Tips on B2B Marketing

Hi there, Cody here with Elevate My Brand, and today I want to talk about how to connect with consumers and audiences on Twitter. Now, I’ll be the first to admit that Twitter is pretty difficult sometimes in order to connect with people because as a brand, you have to dedicate a lot of time and attention to it. And a lot of brands don’t really have that luxury cause Twitter is constantly updating and it’s so rooted in timeliness that if you tweet something and people don’t see it in ten minutes, then people might not ever see it. So, it is important that you have a strategy for it, and that you keep up with it, but if you do, it can potentially yield incredible results in terms of expanding and connecting with your audience. 

In that line of thinking, Twitter recently published what they call the Connect Playbook which is exactly what it sounds like. It’s a guide for how brands can better connect with audiences on Twitter. It is long, so I read it all so that you don’t have to. And here are the top three tips for how to connect with people in your Twitter feed content. 

Talk about events

Number one is through events. So these are things that are happening in the world, maybe one-off things. Typically they’re hosted or associated with some other brand or entity like Burning Man or the Presidential Inauguration. But if you engage those events and talk about those events on Twitter, then you’re going to start showing up in the feed of people who are looking about these things. Seventy percent of Twitter users have said that Twitter is the number one platform for engaging in culturally relevant events and commentary. So if you have relevant things to say about current events, make sure you do that. But the caveat is, make sure you do your research on the ins and outs of the event before you do. Because if you just start tweeting about it willy-nilly, you may not know that actually something terrible just happened there or maybe people are talking about this event because they are talking about how much they don’t want to go anymore because something bad happened. So if you tweet something very positive about it, it could have a negative effect, have a detrimental effect on your brand. So make sure you do your due diligence in terms of researching that event, 

Post about occasions

Number two is occasions. So as opposed to events, which are typically hosted by some other entity, occasions are things that are universal, like summer or Halloween, like any other sort of holiday. So if you tweet about occasions, that allows you to connect with some things that are associated with buying seasons. Right, so maybe people are talking about Christmas because they’re talking about gift giving or whatever. And it’s not associated with an event, so it really allows you to have your own type of perspective or even ownership over that occasion. Again, make sure that you’re thinking through that occasion and whether or not you should be tweeting about it before you get yourself in hot water. 

Respond about trends

And then the last one is trends. So, as we all know, on Twitter people might be talking about events or occasions, but what’s trending could also just be that some random person made a joke and know everyone is making that same joke format. And it’s just become a trend and it’s going viral. So you could do that too. Or it could just be that some person just wanted to start talking about Keanu Reeves again now the guy is trending for no other reason than that he’s great. So trends is huge, but again, make sure you do your due diligence, say that three times fast, to make sure that it is something that is actually associated with your brand and you have something relevant today.  Beauce if it’s not a topic that’s aligned with your values, or your product or your service or your team, and you start tweeting about it, it’s gonna seem pretty self-serving and inauthentic. So make sure that whether you’re tweeting about events, occasions or trends, that they are relevant to your business, you have something to say, and that way you will show up in the feed and you will engage with new audiences and your current audience on Twitter. 

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