Hi Guys, Laurel Mintz here with Elevate My Brand and I want to talk about social media today and I know that this has been a subject that has been beaten to death, but we actually started integrating a really interesting new software into our social media that I think would be really valuable for you to understand. It is an AI integrated social platform. Yes, I know that AI is definitely a buzz word but what the platform we are using allows us to do is take all of that subjectivity out of the social conversation. The truth is that your perspective on something creative is going to be totally different than my perspective on something creative and while the platforms out there that give us feedback, statistic and data around social are helpful, there’s an immense amount of subjectivity around the creative.
This platform that we have now integrated has allowed us to actually create these visual reports that we can share with our clients that say that if you use someone straight on vs a 45-degree angle you’re going to get 63% brand lift. On the other side of that, if you use this brown instead of this red your drop is going to be 22%, so it takes a ton of the subjectivity out of the creative conversation and I know that for a lot of creative agencies and brands that’s a really frustrating part of the overall dialog. The good news is that there are these new social AI platforms that we’re integrating, and a lot of other agencies are integrating to take that subjectivity out of the conversation and that makes everyone’s lives a whole lot easier.
That’s it for now and stay tuned for more from Elevate My Brand.