Whether it’s a business card, coupon, or small ad space, marketing a brand or business with a limited amount of space can be challenging. It’s impractical to squeeze tiny paragraphs or use multiple photos in a small space, but there are a number of ways in which small spaces can be manipulated to present big ideas.
As the saying goes, you must work with what you’re given. When tasked with working on a small space, marketing teams must think of ways to use the limited space to their advantage. From a branding perspective, an image, logo, or font can induce onlookers of curiosity and interest, which can be directed towards the business.