Branding is an essential element in any company, if this wasn’t true, we’d be out of a job. A brand is the image associated with your company. However, this is not limited to just imagery, but includes the message your company wants to send as well. For instance, customer service is a huge part of a brand, meaning proper training is a part of branding. If you’re not training your employees well and no one is doing their job properly, then the image or message you’re sending to your customers is, “your time or money has no value to us,” so why should they value you?
However, sometimes your branding is SO good, you could potentially lose rights to your company’s brand name, i.e. Coke or Coca-Cola, Kleenex (Tissue), Xerox (Copy Machine). This is interesting, but it also means you’re doing something right. Coke has become synonymous with all kinds of soft drinks, as is Tupperware. Why? Because these products were so sought after, that they became common household names. This is seemingly the end goal, however, losing the rights to your company’s name might not always be the goal to achieve, but becoming a household name is definitely something to try and achieve. The question is: how do you get there?
Essentially, good branding is composed of:
Good branding takes time, effort, and strategy. A brand concept can be created overnight but a good brand can’t. Work on your brand one day at a time and listen to your consumers to build the brand successfully.
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Image via (PIVISO)